submitted by Sang on 04.30.2008 in Videos/Commercials, Videos/TV/Movie Clips
The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The advertisement was made by former Danish photographer Nicolai Fuglsig.
BRAVIA is a Sony brand used to market its high-definition LCD televisions as well as front and rear projection TVs. The name is an acronym of “Best Resolution Audio Visual Integrated Architecture.”
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